The Concept redefines how core and cover combinations tackle challenging lane conditions, delivering a level of control and consistency that reactive balls alone often can’t achieve. Its ARC™ Pearl Cover stock acts as both the engine and the tires, gripping the lane to create continuous, predictable motion through the pins while the Radius Weight Block keeps the ball on line without locking up. Designed for situations where bowlers traditionally reach for urethane, the Concept shines on short patterns or flat, demanding conditions—anywhere you need a smooth, controlled reaction rather than a sharp backend hook. The Concept maintains consistent motion across the lane, carrying through the pins for strong, lively action. Designed as a two-piece ball with a thick resin shell, the 14 thru 16lbs combine the smooth, predictable qualities of urethane with the versatility and driving power bowlers expect from a modern reactive ball.
Don’t just take our word for it—watch the Concept in action and see how it delivers urethane-style motion with unmatched consistency, control, and confidence.
| Color | Teal/Imperial Blue |
|---|---|
| Cover stock | ARC™ PEARL COVER STOCK |
| Core | Radius Symmetric |
| RG | 2.61 |
| Differential | 0.020 |
| Intermediate Diff | n/a |
| Factory finish | 1000 Grit Abralon |
| Weights | 12 thru 16lbs |
| Fragrance | Blueberry Fritter |
48 Reviews
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Storm Concept
The Storm Concept is one of the more unique pieces Storm has put out in a long time, designed to live in that space between urethane and reactive. It features the new Radius core (2.62 RG, .019 diff in 14 pounds) paired with the ARC Pearl reactive coverstock at a 1000 grit finish. On paper, that combination tells you exactly what it wants to be — low flare, high control, and extremely stable. I drilled mine 4x4x2, exactly how I layout urethane, and that’s really where this ball fits. The Concept gives you that urethane-like shape — early read, smooth motion, and very predictable — but without the typical urethane drawbacks. It absorbs oil, blends the lane much better, and most importantly, it goes through the pins stronger. What separates the Concept from traditional urethane options like the Pitch Black or IQ 78U is the versatility and continuation. It still controls the pocket and keeps everything in front of you, but it doesn’t quit downlane the same way urethane. You can play straighter, you can use it on tougher patterns, and you don’t have to worry as much about carrydown. That said, this is not a ball you’re grabbing for entry angle. It’s smooth, controlled, and very forward — which is exactly the point. The Concept really shines on short patterns, flatter conditions, and anything where you need to blend out the lane and take the over/under out of play. All that while still playing great on a house shot! If you like urethane but want more hit and versatility, or if you need a true control piece for tournament conditions, the Concept is absolutely worth a spot in the bag. Layout: 4 x 4 x 2 My Specs - Speed - 16 mph, Rev Rate - 280. PAP 5 3/4 x 1/2 Up Youtube Link: https://youtu.be/L6TU9kz7c40
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Concept is good!
Introducing the Storm Concept built to control short oil patterns and high friction surfaces. The ARC Pearl coverstock runs at the USBC maximum for coefficient of friction and oil absorption time — both limits simultaneously. It has a Radius Weight Block — with a 2.61 RG and 0.020 differential at 15 lbs. I am speed dominant, average rev rate 250-275ish, low-medium tilt and medium rotation. I drilled mine 30x 3 1/2 x 20. My axis point is 4 3/8 over 1 3/8 up. This ball is good for me on fresh oil conditions at 500 grit. In league I start with my Concept then change to the Bionic. These two are great one two punch for game 1 and 2. Go get yours at your local Storm VIP shop today! #StormNation #sm2proshop #Deviousbowling
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Storm Concept review by Chris Pollentier
Storm Concept Coverstock: ARC Pearl Reactive Finish: 1000-grit Abralon Core: Radius Weight Block RG: 2.61, Diff: 0.020 (15 lbs) VLS Layout: 4 1/2 x 4 x 1 Dual Angle Layout: 45 x 4 1/2 x 15 PAP: 5 3/16” right x 5/8” up Rev rate: 400 rpm Average speed: 16.5 mph Location: Prairie Lanes, Sun Prairie WI Pattern: Medium volume THS The new Storm Concept is the next release in Storm’s SPI Lab Series and is a new ‘concept’ in bowling ball technology. Designed to provide a urethane-like motion that is consistent and controlled but offer more continuation on the backend like you’d expect from a traditional resin bowling ball. The specs of the core and cover are something typically reserved for entry-level balls, but the new ARC Pearl reactive coverstock is extremely strong and essentially forces the ball to continue hooking through the pins. I have never been much of a fan of urethane motion, it’s a shape that just doesn’t fit my eye. I drilled my Storm Concept with a stronger drilling that puts the pin closer to my vertical axis line to help give the ball more response when it hits the dry boards. I’ve been impressed with what I’ve seen thus far. It has given me a urethane-like ball motion in the front and middle part of the lane that is smooth, controlled, and stays on line. But unlike urethane, the ARC Pearl reactive cover gives it a little extra kick on the backend, which is something I don’t get out of urethane bowling balls. When compared to the Level, I have been able to play nearly identical lines with the Concept. However, with the Level I get a light mixing strike or often leave weak 10 pins, but the Concept finishes a little harder on the backend and is higher flush in the pocket. The Concept definitely deserves a spot in any tournament bowler’s bag – especially those that struggle with urethane motion. For me, it’s the ball I’ve been looking for to help bridge the gap of urethane control without giving up downlane motion that urethane lacks. Chris Pollentier Storm Products Pro Shop Staff
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Controllable
Here’s something that sounds like you: --- I drilled my Storm Concept 4x4x1, and it’s honestly one of the more versatile balls I’ve thrown in a while. What stands out right away is how responsive it is to hand position—you can really manipulate shape without feeling like you’re fighting the ball. I’ve been able to play pretty much anywhere on the lane with it. If I want to stay more up the back, it blends things out and keeps that smooth, controllable motion. If I get around it a little more, it responds and gives me enough motion without over-jumping. The biggest thing for me is that it doesn’t quit downlane. It keeps driving through the pins and doesn’t lose direction like urethane tends to, especially once the lanes start to transition. It’s clean enough to get through the fronts, but still has that continuous motion you want when it sees friction. Overall, it’s just a really reliable piece that lets you stay in control and adjust without having to ball change as quickly. Definitely earned a spot in the bag.
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Storm Concept
Layout: 35 x 4 x 40 The Concept is the next evolution of the Level, but with a much stronger coverstock. The Concept has a ton of midlane traction, but it does not “straighten out” downlane like urethane can. The ball reaction was as if a traditional urethane ball had a baby with something like a Phaze 2. This makes it much more versatile and usable for me (medium rev rate, medium ball speed) than a traditional urethane ball. The smooth, arcing motion of the Concept is perfect for those times when a controllable ball reaction is needed.
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Concept
The new Storm Concept is a ball unlike any other. It features the Radius weight block and the all new ARC Pearl coverstock. At 15 pounds The Concept has a high RG of 2.61 and a low differential of .020. The Concept will give you that urethane reaction you are looking for, but this ball absorbs oil instead of dragging the oil down the lane like traditional urethane balls. What the means is you can throw the Concept longer without having to worry about leaving those weak corner pins from all the urethane carry down. This ball is very popular on the PBA tour, as is it is legal everywhere, since it is not urethane, it can be thrown in any tournament. This ball is a must for the tournament bowler when you need a smooth predictable ball motion. The cover on The Concept is strong enough to handle some of the heavier oil patterns as well as medium to light oil conditions. You need to throw this ball for yourself to see what all the hype is about!
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Amazing Tournament Ball
Amazing Ball, Reads the lane amazing on any condition. Was able to start me off strong on a Regional Tournament with 3000 Grit. It is going to be the first ball out of my bag from now on whenever I travel.
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Amazing Tournament Ball
Amazing Ball, Reads the lane amazing on any condition. Was able to start me off strong on a Regional Tournament with 3000 Grit. It is going to be the first ball out of my bag from now on whenever I travel.
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Concept
If you have watched any professional bowling this year, you are already familiar with the Storm Concept. This ball is being used on all patterns, including USBC Nationals. I drilled mine 4x4x1 and threw a nice little 12 bagger out of the box. With the tournament season upon us and all of the rule changes that have occurred, this ball is a must have in the bag. Go get yours today at The Armory Pro Shop & Supply! Layout: 4x4x1 PAP: 3 3/4 right 1 3/8 up #armoryproshop #stormnation
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Storm Concept Ball Review by PJ Haggerty
As most of us know, there’s been a huge demand for Urethane equipment in with today’s conditions. There’s also been significant rule changes for using those types of balls in competition. The newest addition to that conversation is the Concept from Storm. The way the rules read now, the Concept can be used anywhere around the world and in any type of tournament. I’ve drilled two so far and really like it. In 15lbs, the RG is 2.61 and the differential is .020 which tells us, this ball likely won’t flare much and is designed to be extremely stable along with predictability. The first one I drilled very similarly to the Urethane balls I had the most success with (Pitch Black and Fast Pitch). The layout is 3 x 4 x 1. This is a very tall pin with the CG just under my ring finger. The second one I drilled is more of a traditional layout coming out to 5 x 3.5 x 3. This puts the pin above my ring finger with a slight kick of the CG. Both balls provide different motions. The one with the 1” buffer tends to be more forward down-lane where the one with the 3” buffer is a bit more forward. I’ve left the surfaces alone, but have had success with using them on all types of patterns and surfaces. The Concept is so much different than anything else in the line that I think it should be in league and tournament players’ bags moving forward. All styles and rev rates can find success with the Concept. Go drill one! #StormNation
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Storm Concept Review by Casey Murphy
Orientation: Right Handed Rev Rate: 400 RPM Speed: 16-17 MPH PAP: 4 1/8 over and 1 up Location: Enterprise Park Lanes, Springfield MO Pattern: High Volume THS VLS Layout: Layout 1: 4 3/8 x 4 x 2 ½ (Pin above bridge) Layout 2: 4 x 4 x 3 7/8 (pin below bridge) Strength Rating (out of 10) : 4 Shape: Medium Smooth Best Use: Everywhere The Concept is the HYPE. I might not ever throw urethane again. Concept acts like urethane, but it absorbs oil. It makes the lanes BETTER if you use it right. It’s legal everywhere. Ball gets better the more oil it absorbs because it smooths out even more. It’s the best “control” ball I’ve ever had. It gives me all the control but it hits better than any other “urethane type” ball I’ve ever thrown. I drilled one normal and I drilled one super strong and they’re both really good! Get a Concept and find out for yourself.
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Storm Concept
Concept is in the same vein as the Level, which was sort of a urethane alternative/ultimate medium control ball. They've achieved this with a low differential, urethane-style light bulb core that has a higher RG, but they've replaced a urethane cover with something that absorbs oil at a really high rate versus urethane, which doesn't really absorb oil at all. I've thrown this ball a little bit in competition and I've also filmed my review where I threw several shots. The review is on the burn. I was geared up in speed a good bit, but live-fire in league, I've been able to throw this really straight in front of me on fresh, and also on an over/under condition, I was able to use it across the pattern with slower ball speed to blend them out. It's one of those balls that I can be really aggressive with my hand and it just mid lanes and rounds off. It doesn't do anything crazy. It really does capture that ultimate control ball motion in a way more versatile package for me than typical urethane. If you're a big urethane user but your usability window is short, or the footprint of urethane really makes the lanes unplayable for you, then Concept is a great way to break down the lanes more effectively and still have an ultimate control shape in your hand. -Chase Valenzuela
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Better Than Urethane
A new spin on urethane but not being urethane. This all new radius weight block wrapped in the arc pearl cover stock is a one 2 punch for any bowler looking for that urethane roll without actually throwing urethane. This ball will be very versatile for league or tournament play. Get to your local pro shop to put this staple in your bag!
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Low Rev Urethane Motion
Ball: Storm Concept WWRD: 2/27/26 Fragrance: Blueberry Fritter Layout: 45 x 4 x 20 Surface: OOB Review: The Concept is a ball that can be used for many conditions. Short oil, flat patterns, and even taming high friction surfaces. This ball is 100% reactive but gives off a urethane type motion. Testing Conditions: Burned up THS and Stone Street Oil Pattern. On the Burned up THS shot, it was on wood lanes. This ball was able to get the length I needed, make the turn and continue through the pins. It did not overhook and maintained a smooth continuous motion. On the Stone Street, this ball was ideal for playing the extreme outside. When it found oil for me, it labored. That is understandable because this ball performance best on lots of friction. I throw 14lbs with 250-300 rpm at 14mph, and I was able to get this ball jump off the spot very easily. The other thing I noticed is there was absolutely no "urethane" type push because this ball absorbs oil as it is reactive. The one thing I also noticed, if I miss it at the bottom it's still picks up the lane and reacts. Recommend use: Flat patterns, short patterns, high friction, and when you want to blend the over/under. When the IQ tour solid is too much, ball down to this! This ball will be carried everywhere I go because it is so versatile and can handle extreme conditions with ease.
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Wow Different
You want something different? Then here it is. Storm is not only changing, but trying to make bowling better for all bowlers. There is very very little oil that comes back on this ball after throwing it. But when the lanes get tuff, or you want a little different reaction...Here you go. It reads the front part of the lane very well. It hooks, but doesn't over react. It's great for those wet/dry conditions, tournament conditions for a ball you can bowl, watch this ball, read its reaction and have fun with it. For me, I left it pretty much out of the box, added a little lane shine after throwing it a few games. It actually stays the way it is after a little lane shine and I like it better that way. One word to describe it...is different, there is nothing like it. You thought urethane was different for different lane conditions? This ball is a little better!
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Concept
Storm Concept Ball Specs: Cover Stock Arc Pearl Reactive Radius Core (Symmetrical) Finish 1000 Abralon Sanded Layout 5 x 4 x 2.5” Pin Buffer Bowler Specs: Right Hand. PAP 5” Over 1/2 up Rev Rate 300. Tilt 20. Rotation 50. Speed at cameras 15.5 Review: The new Storm Concept is something totally different. This ball has the control of a urethane but with more hook potential. Best part is that the Concept is totally legal in competition! I did not expect as much hook and hit as I am getting with this ball. The Concept goes through the pins very well. When I get into the oil the ball does straighten out a good bit for me, but my higher rev friends to not seem to have an issue with that like I do. The Concept absorbs oil fast but will lane shine after a while. The ball is very early and smooth in motion and seems to always want to hook. It took me a while to get a hold of the look on the lane but the more I use this ball the more I like it. I am not sure how often I will use this ball, but it should find a place on shorter, flatter difficult patterns. The Concept has been selling very well at the shops and at the distributors so if you want one, I would grab one now. This may be a great ball for Nationals. I put total hook above my IQ 78D and IQ Tour Navy. Summary: The Storm Concept is a very controllable ball. The Concept has good hit and drives through the pocket hard. This ball is a great option to all the Urethane nonsense. Glenn Wendel Sidewinders Pro Shop Storm Pro Shop Staff gwendel@comcast.net www.stormbowling.com
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Concept Review
A new spin on urethane but not being urethane. This all new radius weight block wrapped in the arc pearl cover stock is a one 2 punch for any bowler looking for that urethane roll without actually throwing urethane. This ball will be very versatile for league or tournament play. Get to your local pro shop to put this staple in your bag!
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Concept
Ball Specs: Concept Review: Gemini said The Storm Concept is the latest innovation from the SPI Lab series, specifically engineered to provide "urethane-like" control within a high-performance reactive package. It features the brand-new Radius™ symmetric core, which utilizes a high RG of 2.61 and an exceptionally low differential of .020 to produce a stable, non-flaring motion that keeps the ball "on line" without the sharp backend jerk typical of reactive resin. To ensure it still digs into the oil, Storm paired this conservative core with the aggressive ARC Pearl coverstock their fastest-absorbing shell to date finished at a dull 1000-grit Abralon. This unique combination allows the Concept to excel on short patterns and flat sport conditions where precision is paramount, offering the smooth, predictable shape of urethane but with the superior pin carry and "driving" power of a two-piece reactive ball. Will Tefft Storm Staff Member will@parklanes.net www.strombowling.com #Stromnation
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Storm Concept
Storm Concept Storm Concept features and new coverstock and core design.The new Radius core is a High Rg and low diff core design and ARC pearl reactive coverstock is the strongest cover Storm has ever used. RG-2.61 Diff-.020 Surface-1000 Grit Abralon Layout VLS-4x5x1.75 The Concept will give you a very smooth but consistent ball reaction.The Concept will give you a urethane ball motion without carrydown due to the very fast oil absorbing coverstock. I compared the Concept to my Iq Tour 78/U Urethane ball and i found the Concept to be a little cleaner with more shape downlane but still allowed me to use it like urethane and still have alot of control. I also noticed the Concept had better hitting power than my urethnae options. The concept is going to be a great option on shorter oil patterns or when your trying to control the backends.
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Concept
LEGAL Everywhere! The Storm Concept is very unique and a ball that I am extremely excited to have in my bag. This ball features the new ARC Pearl reactive coverstock paired with the Radius symmetrical core, coming in with a high RG 2.61 and very low differential 0.020, which gives it low flare and a super controlled shape, all wrapped in a 1000-grit finish that helps it read early without being jumpy. For me, this ball is all about control and confidence—it's basically that urethane-like motion but with way more hit and continuation. It gets through the fronts clean, reads the midlane smoothly, and never feels like it’s going to overreact or quit, which is huge on flatter or tougher patterns. I’ve found I can play a little straighter with it and just trust it to stay online and blend the lane, especially when reactive starts getting too quick or inconsistent. It’s not a ball I’m grabbing for big shape, but when I need something to control the pocket and keep things in front of me, the Concept is one of the most reliable pieces I’ve thrown. Go to your local VIP proshop today to get yours!
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A new Concept to the game?!
A new player to the urethane-like category. I drilled mine 4x4x1. With my ball speed being 15.5 and revs landing right around 350-375 I’m confident this ball is controllable for me. Whether I’m on a fresh house shot or a challenging sport pattern, I know I can trust it. I’ve even been able to stow in and slow my speed down to get some shape. The super fast cover and slow core allow me the control I need!
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Ball motion
Layout 4.5x4x2 for me it’s similar to my level with the urethane shape but still has enough to climb the hill and carry down lane. It’s absolutely in the bag for nationals and anytime I on something hard.
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Storm Concept
Storm Concept - SPI Lab Line Coverstock: ARC Pearl - 1000 Grit Core: Radius™ RG: 2. 61 Differential: . 020 Fragrance: Blueberry Fritter The Storm Concept has the strongest cover Storm has ever made, wrapped around one of the weakest cores Storm has ever made. With this mixture it gives the ball a very controlled reaction. I was looking to this ball more for sport patterns than house shots. What I have come to find out is that it is great on both. On house shots I can throw this ball usually the first 2 games and it creates all kinds of room. It rolls so smoothly off the friction and does not overreact. With the strong cover, it still is able to hook in oil in the middle part of lane. The thing that surprised me the most about this ball was the carry of corner pins. So many times where I thought it was coming in a little flat, it would still snap out the corners. Also trying it on a couple sport patterns, I feel like where this ball really shines. Where I would try the IQ 78 and it just was not quite enough, or would get lazy, the Concept would just power through. I was able to create some area that I just did not have with anything else. This will definitely need to be a ball in everyone’s tournament bag.
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The all-new Concept!
Concept • Storm • SPI Lab Series Coverstock • ARC Pearl Reactive • Finish 1000-grit Abralon Core • Radius Weight • 15 lbs. RG • 2.61 Differential • .020 Layout • 4 7/8 x 4 x 2 5/8 Tester PAP • 5” R, 5/8” D Tester Axis Tilt • 9° Testers Rev Rate • 250 Test Pattern • 42’ THS (Typical House Shot) • Modified, Kegel Stone Street The all-new Storm-SPI Series Concept is an excellent technological advance by Storm. The Concept, with its all-new Radius weight block and oil-absorbing ARC Pearl Reactive coverstock, offers a great new alternative for the vast majority of bowlers. Further, if you are a straighter player like me, the Concept can bring a new dimension to your game. So, let’s take a closer look at the success of the all-new Storm Concept! The Radius weight block is a uniquely simple-designed block to go along with the ARC Pearl Reactive coverstock. The Radius has a familiar shape we have come to love, like the predictability of a Roto Grip Hustle, so that bowlers can rely on the smoothness of the Radius Weight Block. However, the major difference I see is that the ARC Pearl Reactive Coverstock allows the Radius Weight Block to retain a lot of energy as it heads down the lane, and, surprisingly, as a straighter low-rev player, I found the Radius Weight Block explodes through the pins like a huge symmetric core. I was impressed by the power and the strong constitution I saw in the Concept. So, don’t let the size or shape of the Radius Weight Block fool you, as I found it to be a perfect match for the ARC Pearl Reactive Coverstock. Let’s look at the heart of the Concept’s success, the ARC Pearl Reactive Coverstock. This all-new SPI Lab coverstock design is a brilliant, creative offering that opens up a world of opportunities for any straighter, low-rev player! I like how the ARC Pearl grips the lanes without being overly aggressive like a Solid coverstock, or overly sensitive like a Pearl coverstock. Further, I liked how the ARC Pearl coverstock blends through the mid-section and is predictable off the pattern. Lastly, I like how the ARC Pearl coverstock actually gave the Radius core more time to rev up without burning up too quickly, allowing the Concept to be remarkably strong at impact even when you are light off your hand. One exceptional caveat I found to the ARC Pearl Reactive coverstock is its adaptability to different lane uses and conditions. As a straighter, low-rev player, I consider the surface of the ball to be an integral part of my game. And with the ARC Pearl reactive coverstock on the Concept, I loved being able to adjust its surface to meet any of my THS needs. From 4000-grit Abralon and playing up the five board, to 1000-grit Abralon and being able to move well into the third arrow and have enough power to strike, tells you how diverse the Concept can be, and still deliver! In closing, the all-new SPI Lab Concept is an excellent new release from Storm. The combination of the Radius Weight Block and ARC Pearl reactive coverstock makes the Concept an excellent choice to add to any player’s arsenal. Straighter players like me will find the Concept is an excellent choice to keep us in play across various oil conditions, especially against those high-rev players who tear up the lane! So, stop into your local Storm VIP Pro Shop today and have your Concept ready to roll for tonight’s league. The Concept is worth it. Rick Klimowicz Storm Products Pro Shop Staff Roll the Ball Pro Shop Penndel, PA
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Concept Review
The Storm Concept is the latest addition to the ongoing tournament series collection and is also the next installment of the Lab Series. This ball features the brand-new Radius Weight Block, along with the Arc Pearl Reactive Cover Stock. It complements the Storm Level, which I had some success with during certain tournaments contested on lower volume patterns, along with my IQ78. As a big fan of playing the urethane game, I was excited to hear about the introduction of what the Concept can do in terms of ball motion and shape down lane. Ball layout: 50 x 4.5 x 35. I tested the Concept a few times on my 42ft league house shot, and on 37ft PBA Webb. What is amazing about this ball is the fact that although it isn’t urethane, it has a urethane-like shape but stronger. It’s very clean, very smooth, doesn’t flare as much, and doesn’t overreact at any point down lane. The ARC Cover stock blends so well the front part of the lane, the Radius Weight block keeps the ball in play with a smooth continuous motion down lane. Both my Level and IQ78 tend to pick up earlier down lane, whereas with the Concept, I can get the ball down the lane further with no early reaction, something I’ve been needing in my bag for quite some time, especially on tournament conditions. The Concept will also work great on a variety of lane conditions, depending on surface adjustments, and what you see on the lanes in terms of volume and mL’s. I would highly recommend the Concept be in your bag if the urethane game isn’t working and you are looking to level up. Be sure to drill one up from your local Storm VIP Pro Shop. The Concept is a must have!!