The Concept redefines how core and cover combinations tackle challenging lane conditions, delivering a level of control and consistency that reactive balls alone often can’t achieve. Its ARC™ Pearl Cover stock acts as both the engine and the tires, gripping the lane to create continuous, predictable motion through the pins while the Radius Weight Block keeps the ball on line without locking up. Designed for situations where bowlers traditionally reach for urethane, the Concept shines on short patterns or flat, demanding conditions—anywhere you need a smooth, controlled reaction rather than a sharp backend hook. The Concept maintains consistent motion across the lane, carrying through the pins for strong, lively action. Designed as a two-piece ball with a thick resin shell, the 14 thru 16lbs combine the smooth, predictable qualities of urethane with the versatility and driving power bowlers expect from a modern reactive ball.
Don’t just take our word for it—watch the Concept in action and see how it delivers urethane-style motion with unmatched consistency, control, and confidence.
| Color | Teal/Imperial Blue |
|---|---|
| Cover stock | ARC™ PEARL COVER STOCK |
| Core | Radius Symmetric |
| RG | 2.61 |
| Differential | 0.020 |
| Intermediate Diff | n/a |
| Factory finish | 1000 Grit Abralon |
| Weights | 12 thru 16lbs |
| Fragrance | Blueberry Fritter |
9 Reviews
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Concept
Storm Concept - SPI Lab Line Coverstock: ARC Pearl - 1000 Grit Core: Radius™ RG: 2.61 Differential: .020 Fragrance: Blueberry Fritter Layout: 4.25 x 4.25 x 2 PAP: 6" Right, 1 3/8" Up Axis Tilt: 16° Rotation: 51° Rev Rate: 450-500 Speed: 17-18 mph Location: Vista Lanes - Yorkville, NY Pattern: Kegel Carbon Lane Surface: Anvilane The Concept is the latest release in the SPI Lab Series and has been designed to conquer demanding lane conditions with a consistent, continuous, and predictable ball motion. The Concept features the brand new ARC cover, which creates a urethane like motion while still absorbing oil. The core of the Concept is the new Radius weight block that was engineered to keep the ball on line and prevent it from locking up. The Concept gave me a great look sliding on 20, looking 12 at the arrows with my breakpoint around 7. Even after game one, I was able to stay to the right without worry that it would overreact when it saw the friction. I was impressed with the forgiveness of the Concept and can see it being in my bag for league and tournaments. It gets through the fronts and has a smooth downlane motion. When compared to the Level, the Concept is 3-4 boards stronger overall and is more continuous. The Concept will be excellent for bowlers that want to stay further right and when urethane is too early or too forward off the end of the pattern. Stop by your local Storm VIP pro shop to check it out! Available on February 27th. Dave Jecko Storm Amateur Staff Member YouTube Channel: https://www.youtube.com/@maximumpotentialbowlerssho7625
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Storm Concept – WWRD 2/27/2026
Cover: ARC Pearl Reactive Core: Radius Weight Block RG: 2.61 RG. Diff.: 0.020 Finish: 1000-Grit Abralon Fragrance: Blueberry Fritter Storm’s new Concept is a Pearl Symmetrical piece that is good for Light-Medium Volume patterns. PAP is 5 5/16 R 1 3/16 Up. Rev Rate: 400. Speed: 16.5. I drilled this piece with the Pin up between the fingers and CG kicked out 2 1/2” from the palm. 5 x 4 x 2 ½. I threw this piece on a Fresh house pattern. Out of Box ball motion started in the mids with a smooth controllable backend reaction through the pins. This is similar to a urethane reaction but more even on the backend. This piece is a “two-piece ball with a thick resin shell. The thicker shell raises the coefficient of restitution (COR) which has been shown to create more lively pin action.” (Storm Tech Data) If you are looking for a urethane look that doesn’t burn up this is the piece for you. Check Out my Ball motion Video on my Facebook/YouTube Page: Right Handed: https://www.facebook.com/share/v/1GbzmthcMF/ Left Handed: https://www.facebook.com/share/r/18AZAQCTyt/
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Storm Concept
TESTING ENVIRONMENT Type: Lakes Bowl House Shot BALL: Storm Concept Coverstock: ARC Pearl Core: : Radius Finish: 1000 Grit RG: 2.62 (14 Pounds) Differential: 0.019 (14 Pounds) MB/PSA: NA (14 Pounds) ME: Right-Handed Tweener Speed: 14-15 mph Rev Rate: 220 Layout: 40x4x40 The Concept redefines how core and cover combinations tackle challenging lane conditions, delivering a level of control and consistency that reactive balls alone often can’t achieve. Its ARC™ Pearl Coverstock acts as both the engine and the tires, gripping the lane to create continuous, predictable motion through the pins while the Radius Weight Block keeps the ball on line without locking up. Designed for situations where bowlers traditionally reach for urethane, the Concept shines on short patterns or flat, demanding conditions—anywhere you need a smooth, controlled reaction rather than a sharp backend hook. The Concept maintains consistent motion across the lane, carrying through the pins for strong, lively action. Designed as a two-piece ball with a thick resin shell, the 14-16lbs combine the smooth, predictable qualities of urethane with the versatility and driving power bowlers expect from a modern reactive ball. Don’t just take our word for it—watch the Concept in action and see how it delivers urethane-style motion with unmatched consistency, control, and confidence. Now onto my review portion of this ball. When this was released I just thought I will hold my thoughts until we put holes in it and see it for myself. Urethane-style motion balls rarely look good for me due to the low revs, but this was different. With the LEVEL I would hit it with 500 and it rolled well for about a game then just got super lazy, but that is not the case with this ball. The quick oil absorption makes this ball have a footprint on the lane and getting the ball down lane is easy, just have to remember the ball motion will be smooth to the pocket. When testing this ball against others I would be trying to get this ball up the third arrow and when I got it right it was very light in the pocket. Thanks for reading, watching, and if you like this or any of the jerseys in my videos just head over to www.IAmBowling.com and use HIRSCH at checkout for 20% off your order. This ball is available on 2/27/26 at Pin Point Pro Shop inside Lakes Bowl in Round Lake, IL or your local STORM VIP Pro Shop! #Storm #SquadRG #GoGlobal #Turbo #DrivenToBowl #PinPointProShop #3GShoes #stormbowling #iambowling #sheridanlanes #Castlelanes #LakesBowl #900global #MasenHirschBowling #teamshimmy #USBC #KenoshaYouthBowling #MatchMakerLive Check out my full ball reaction video on Instagram: https://www.instagram.com/p/DVFgi9EjQkC/
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Storm Concept – WWRD 2/27/2026
Cover: ARC Pearl Reactive Core: Radius Weight Block RG: 2.61 RG. Diff.: 0.020 Finish: 1000-Grit Abralon Fragrance: Blueberry Fritter Storm’s new Concept is a Pearl Symmetrical piece that is good for Light-Medium Volume patterns. PAP is 5 5/16 R 1 3/16 Up. Rev Rate: 400. Speed: 16.5. I drilled this piece with the Pin up between the fingers and CG kicked out 2 1/2” from the palm. 5 x 4 x 2 ½. I threw this piece on a Fresh house pattern. Out of Box ball motion started in the mids with a smooth controllable backend reaction through the pins. This is similar to a urethane reaction but more even on the backend. This piece is a “two-piece ball with a thick resin shell. The thicker shell raises the coefficient of restitution (COR) which has been shown to create more lively pin action.” (Storm Tech Data) If you are looking for a urethane look that doesn’t burn up this is the piece for you. Check Out my Ball motion Video on my Facebook/YouTube Page: Right Handed: https://www.facebook.com/share/v/1GbzmthcMF/ Left Handed: https://www.facebook.com/share/r/18AZAQCTyt/
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Wow. That's a Concept.
I really appreciate the Storm Concept. I have never really been able to through Urethane in the past effectively. I always had to rely on surface and big hooking balls to control the downlane motion. That could lead to some carry issues. Then the concept came along and made me a believer. While I don’t think it is a ball that I would normally use in league, I gave it a try. It allowed me to play to the right and not overhook downlane. This surface really digs in and the ball does not flare much. I recommend drilling with stronger pin to PAPs this will help the ball flare and give you fresh coverstock to roll over. Where this ball really shined for me is on the 36foot sport pattern my league is bowling on. I am able to play around 5 and have some miss area. This ball really has good continuation where urethane would be a flat 10, the Concept knocks them down. I am really pleased with this ball.
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Very versatile for a slow absorption piece!
Ball Name: Concept DA Layout: 42 x 4 x 17 VLS Layout: 4 x 4 x 1 PAP: 4 1/8” over 1 1/4” up Ball Speed and Rev Rate: 16.5 mph, 430 rpms Oil Pattern Tested: House shot and 35 ft Cheetah The Storm Concept is something else, and I mean that in a good way. I am a higher axis rotation player and typically struggle with slow absorption bowling balls (e.g. urethane). The Concept gave me that super smooth urethane style motion, but it turned the corner when a urethane ball would typically go forward earlier. I tested this on house and shot 746 my first night with it, was able to play up 7 then eventually play deeper around 20 to 8 at a high friction center. It removed a lot of the over under I was seeing at the local center. Thing is, at the end of the night, the ball still looked somewhat dull. It doesn’t get oil soaked and seems like it hooks more and more once you get some games on it, love that! I also tested it on PBA Cheetah (video coming soon) at a fresh 1k surface on fresh and it gave me a much better look than my level and IQ78. To me, this ball is a standout in the Lab series line and I really love what SPI is doing with their new equipment for 2026. If you’re a rev dominant player like myself, don’t be afraid to drill this ball strong. I will be drilling another one at 5 x 4 x 2 to see the difference! Highly recommend.
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Concept
NEW MOTION STRIKES! This one is going to fill a gap that we haven’t seen yet. Stronger than a 78U with more down lane motion. Good shape but still controllable. Personally feel like for harder tournament patterns this ball is going to be in play A LOT! Very continuous through the pins, controllable through the mid lane. Do yourself a favor and put this ball in your tournament bag!
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Interesting Concept
The Concept made me scratch my head at first, 2.61, .020 Diff and 1000 Grit Surface on a Pearl Reactive Coverstock. I watched the videos at the seminar when they were comparing it to the Pitch Black, Level and IQ Tour but was not really sure if it would be a ball that would fit me. After using it on the fresh at a tournament, I can honestly say this was more impressive than just watching it in a video. I am very tempted to try it on a league night just because well why not. If you are a Level owner I think you will like this ball as an addition to it.
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What a Concept
Core - AI Core Radius RG - 2.61, Diff - .018 ARC Pearl Coverstock Layout 3 3/8 x 4 x 2 The Concept maintains continuous motion and has strong hook through the pins. I felt like the Concept resisted the tendency to roll forward. It seems very different to what is out there today. It is smooth but acts like urethane and eliminates the noise about carry down like urethane. Out of the box I bowled on a typical house shot pattern. I was uncertain on my expectations after a few shots I was mixed on the ball reaction and hit the surface with 800 abralon. First day in league with the new finish, I shot 711 and used the ball for all 3 games with minimal movement. I have had the opportunity to throw the purple and black ball in the past and the Concept has a better down lane finishing result. I feel this ball has predictable motion with consistent carry through the pins. As a pro shop operator, I feel the Concepts cover is tunable for all types of bowlers and lane conditions to definitely achieve their expectations. Whether you are a slow roller or high rev rate player, the Concept can give the desired shape and results on all conditions. This a ball I could have multiple layouts in the bag! Mike walker Anne Marie Duggan’s Pro Shop