Cruel Intent

The Cruel Intent™ is a dominating power pearl for heavy oil. It is the cleanest and most angular asymmetric ball MOTIV™ has ever produced. At the heart of the Cruel Intent™ is the huge Sinister™ core. It harnesses asymmetry to boost track flare and promote proper transition in very low friction environments. Proven to be a very angular and continuous cover, Fusion™ Pearl Reactive technology is used on the Cruel Intent™. This shell is special because it is produces both incredible angle and devastating continuation. Review: The Motiv Cruel Intent gives me a different look than any other ball in the Motiv line. I drilled my Cruel Intent with the pin in my middle finger which is a more controlled layout for me. This ball works great for me on breakdown of longer, higher volume oil conditions that start to burn up in the heads. Even though I do enjoy moving left and creating more angle, sometimes that does not work. When I start with my Raptor Talon or my 2 Cruel and the heads get torched because of everyone using surface because of the higher volume and length. The pearl cover allows me to stay on top of the same line I have already created, rather than having to move left. This helps me keep my carry percentage a little higher because I can play a little straighter, longer. But, do NOT let the pearl cover fool you, this ball HOOKS. Hints the #HOOKTHEWORLD. It still has the Sinister core used in our 2 Cruel, which allows for greater hook potential. This ball gives me the little bit of extra length I need without sacrificing any midlane control. This ball is also very continuous and rolls very forward through the pins. I, also, enjoy this ball on a several different lane conditions when I am trying to cut down on over/under without having to change to a completely different type of ball such as a solid. Yes, there have been league nights when I have hooked the entire lane with the Cruel Intent on typical house conditions! HAHA. What are you waiting for? Order yours today and Get MOTIVated!!!! #HOOKTHEWORLD Bobby Middleton Jr MOTIV Staff Member www.motivbowling.com

This ball is really strong. I have only drilled one so far, but have to drill another. This ball is scary good on the fresh. Despite the aggressive nature, it still gets through the front cleanly and there's no holding it back. I drilled the first one pin down and it gets into a roll and keeps on going. Can't wait to drill at least one more layout. This is a perfect ball to start with on fresh, once they begin to break down the pattern a bit, then comes the Rage. Motiv is continuing to truck right along, in more ways than one! John Murphy Motiv Staff Member

MOTIV continues its expansion of the proven Fusion Pearl Reactive cover stock as featured on both the #Redball Primal Rage and Tribal. This time around, it finds itself wrapped around the Sinister core of the Cruel line. When I got my hands on the 2Cruel, I had fallen in love with this ball with the down lane reaction and hitting power. With this being said, my excitement could not be put into words when the Cruel Intent was introduced to continue the Cruel line with this new cover stock technology. I must admit, I went a bit outside of the box with the drilling on this one as I was in need of an earlier roll in my bag that could handle volume. Unfortunately, I do not have exact specs on this drilling, but I can give a description. With a 2.5 Inch PIN, pin placement is slightly off set and below the ring finger; CG is kicked out slightly. The desired reaction is to produce an earlier roll on the lane but given the core and cover stock, energy would still be retained for the backend for maximum hitting power. I must say, with this type of drilling, the ball has become very shot specific as it does crave drier backends to make a powerful turn to the pocket. Unfortunately, if this is not available or the carry down begins to build, the ball tends to fissile out or does not have an opportunity to turn over into the pocket. When the right shot does present itself however, this ball is incredible! The variety of pin action that I have seen with this ball rivals that of the 2Cruel. This ball can go high flush carry to tossing the entire deck full of pins around leading to the same result, an ‘X’ on the scoring monitor. This very point has been proven with at least one 800 series notch being added to my belt as my bowling career continues. With the current drilling, this ball may not be the ‘swing the lane’ type of ball for me, but it can provide me with the down and in shot that has proven more than once to be an ever enduring plan of attack. Ryan Wyandt MOTIV Staff Member West Lawn, PA rwyandt869@gmail.com Follow me on Twitter: @rwyandt869

Bowler Stats-Ball Speed 15.5 MPH Rev Rate-App 315 Axis of Rotation-30 to 60 degrees Axis Tilt 9 degrees Right Handed PAP-5 over, 1/4" up The Motiv Cruel Intent is designed for heavy patterns according to Motiv. The core is asymmetrical wrapped with the same cover, the Fusion Pearl Reactive used on the Primal Rage and the Tribal. The ball is as advertised and more for me. It is very clean through the heads and generates a powerful down lane reaction. More angular then the 2Cruel, but covering as many or more boards then the 2Cruel. Once the Cruel Intent finds friction the slowdown/change of direction is quick without being a checkmark. The Cruel Intent then makes a strong move that is less sudden and sharp then the Primal Rage, but a quicker transition then the other balls in the Motive line without the Fusion cover. The Cruel Intent's make a continuous move at the end of the pattern and can cover a lot of boards in heavy volume or longer patterns. The core/cover combo has allowed me to play up the boards as well as playing very deep. This combination is very versatile for me. Getting the ball in the soup (house shot) in the middle of the lane may cause the ball to skate past the breakpoint but there is amble recovery which still allows a move towards the pocket. The Cruel Intent lets me know when to put it away as it will start stand up too early and leave weak corners, like all assym's do, or run out of energy to get back to the pocket and hit softly. This coverstock is easily tunable, does not soak up a lot of oil, and like all of the other Motiv covers, does not quickly "track out". If you use this ball as designed it will be a very effective ball. To throw it on a burnt condition will require a healthy polish and a longer drill pattern. With the Cruel Intent Motiv has a piece of equipment that acts as a great arsenal builder working in conjunction with the Primal Rage and the Tribal. I'm very colorblind but really see this ball well with the color combinations Motiv used. The Neomark Graphic makes the ball very pleasing to the eye, give it good shelf appeal and make it very easy to see the transitions of the ball on the way down the lanes. Dug Barker Motiv Staffer BTM Youth Writer Ken Bowl Lanes Youth Director Positive Coaching Alliance Double Goal Coach BWAA Member SWBA Member USBC Silver 2003 GLBA Youth Coach of the Year

Layout: 4 ¾” x 4 ¼” XH P1 54 x 4 ¾” x 73 Test Condition: Modified House Shot, 39ft Brunswick Pro Lane surface The Sinister core makes its return in a big-hooking way within the Cruel Intent. By wrapping Sinister (2.55 RG, .053 Diff) in the successful Fusion Pearl cover (finished at 4000 Abralon), Motiv now has a heavy oil ball that flips on the backend without giving up traction or power. I laid mine out pin down so that I could take advantage of the strength of the coverstock knowing that the asymmetry of the core would still give me a strong, continuous backend reaction. While throwing this ball on the fresh I am a solid 5-3 left of where I throw my Primal Rage. Even in the heavier head and midlane oil this ball finds the friction, revving up before the end of the oil pattern and giving me a more controlled reaction than a typical pearl which might be too jumpy on the backend. Even with that early hook the backend is still very continuous which allows me to get further left than I normally can with a ball of this hook potential. If you’re wanting a ball that bites through heavier volumes of oil, without sacrificing any backend angularity, the Cruel Intent is definitely the ball you should get. Trent Overbey In the Zone Pro Shop Motiv Staff www.motivbowling.com

Rev Rate: 420 Axis Tilt: 20 Axis Rotation: 45 Ball Speed: 17 PAP Measurements: 4 1/8 Layout: https://us-mg5.mail.yahoo.com/ya/download?mid=2%5f0%5f0%5f1%5f11451726%5fALd2imIAAAezUpoV0wAAAGUgc8E&pid=2.2&fid=Inbox&inline=1&appid=yahoomail Description: The Cruel Intent is designed to handle heavy volumes of oil and is also the most angular asymmetric ball MOTIV has created to date. The cover stock on this gem is the Fusion Pearl reactive; the same cover that was used on both the Primal Rage and the Tribal, underneath the cover of the CI is the sinister core that was originally used in the Cruel C51. The CI is built to be both angular and continuous on medium to heavy oil patterns Reaction: Long. The Cruel Intent definitely clears the heads easily and quickly picks up traction in the mid lane, in terms of cleanliness in reminds me of the silver recon as it coasts though the heads but with much more hook. Hook the world is not a myth, it’s the truth. Out of box at 4000 being a pearl you would imagine that such a ball is not meant for the oil, but this will make a believer out of you. The Intent excels in oil and is controllable on the fresh without overreacting when it encounters the end of the pattern, I can create more area moving left/right of my target without losing my ball reaction or going through the face. Recovery is not an issue with the Cruel Intent. Conditions THS: I had a lot of fun throwing this on ths, standing in left gutter and swinging it out to five and hooked the world. No loss of continuation through the deck standing that deep.I did notice is as the oil disappeared the Intent began to roll out, from that point it became a matter of chasing the oil. I found plenty playing between the second and first arrow, this ball is versatile. London Pattern (44 feet): Impressive. I was able to play deep standing ten from the left rolling over fifteen out to ten and watch the Intent recover and roll through the pins. I've never had this type of recovery in oil with 4000 abralon surface, I was also successfull standing fifteen and playing down fifteen riding the oil to the pocket.The Intent did everything I wanted it to do, this ball handles oil very well Summary: The Cruel Intent is perfect for those with less revs and higher ball speeds and vice versa as the cover/core strength will allow them open up the lanes. If you were a fan of the Primal Rage or the Tribal I strongly encourage you to give this ball a gander.Don’t be cruel as I promise you its worth your time.

I personally will use this ball on fresh conditions where there is plenty of backend. My Intent is pretty smooth down lane despite being incredibly clean through the front. I like the motion a lot, but it isn't something that I am going to need everyday. I consider this piece and arsenal or niche ball. I have had most success with it from outside first arrow using a lot of speed and coming around the side of it at the bottom. I also should note that I liked mine much better polished. I applied the polish directly over the 4000 grit box finish. This took away some of that mid lane read which I feel was really hindering my ability to enjoy this ball more. Overall, the Intent is great when you need a strong ball in your hand (core/cover wise) that is still clean through the heads. Mine was drilled 50 x 4 1/2 x 35 with no extra hole. http://www.youtube.com/watch?v=8ztXELMdkNc

One of my favorite balls of all time was the 2 Cruel. Something about that High RG Asymmetric Core works great for my game. I skew towards rev dominant, (400 Rev Rate, Launch ball speed 18mph). I don’t encounter lane conditions that often that allow me to use a low RG core with a strong cover. Take that great Sinister core, and wrap it with the fantastic pearl cover used for the Primal Rage… Yes, Thank You! For me, the Cruel Intent is about 2 to 3 boards stronger than the 2 Cruel with that extra move coming on the back end. The Intent is 3 to 4 boards stronger than the Primal Rage, with the biggest difference being evident in the mid-lane, when comparing to that ball. Here is a link to the ball motion video that I did where I compare the Cruel Intent to several MOTIV balls on the 39 foot Sport Compliant WTBA Seoul Pattern. https://www.youtube.com/watch?v=ldOOyXnDM7Q This ball is suited perfectly for me on Medium to Heavy Oil patterns. With the box finish it has just the right amount of traction in the mid-lane, that allows the ball to pick up just right and drive through the pocket. The biggest thing that stands out for me is the consistency of the carry that I see with the Cruel Intent. I am convinced that I leave fewer 10 pins than any other ball I’ve owned. When the heads get beat up towards the end of a session, I’ll transition to a Primal Rage or Tribal when I need something that’s a little cleaner through the mid-lane. I think I may have found my new favorite ball. :) --Kevin Gallagher— MOTIV Staff

My review for the MOTIV Cruel Intent MOTIV Cruel Intent Ball Review My Information- Right-handed / Ball Speed-15mph average/ Rev Rate-280-300 rmp’s average Axis Rotation-45 degrees/Axis Tilt-15 degrees/PAP-5” over and 1” up Layout of ball tested-70x40@3 3/4” P-2 X-hole/Surface OOB 4000 grit sanded. Lanes tested on-14 year old Anvilane lanes. With a 42’ blended house shot. Color-Blue-Green Coverstock- Fusion Pearl Reactive Core –Sinister Factory Finish-4000 grit sanded Flare Potential-High RG-2.55 15lbs. Diff.-.053 15lbs. Intermediate Diff-0.18 15 lbs Opening Thoughts The Cruel Intent fills the gap in the MOTIV current line-up,rather than overlapping it with another ball in its current line. The Cruel Intent is just what I expected.An oil ball that performs well in oil and is controllable on the fresher backends,without overreacting when it enters the backends. What impressed me was the combination of the Sinister core with the Fusion Pearl Reactive coverstock.The combination created a move on the friction that was slightly angular,with a very long continuation to the pins. MOTIV brings back the popular Sinister core from the 2Cruel ,but wraps it this time with the vastly popular and successful Fusion Pearl Reactive from the Primal Rage and the Tribal. The Cruel Intent is very clean through the heads,but quickly picks up traction in the midlane,thanks to the Sinister core.The energy that is used in the midlane helps to reduce the overreaction at the backend on fresh patterns.But the Fusion Pearl reactive coverstock does help it make a defined angular move,but with a long continuous move to the pins. I could send the Cruel Intent wide and create more area,and still get significant recovery,without worrying about it jumping through the nose and leaving a mess to clean up. The Cruel Intent has an almost unlimited recovery room for error.Sent it wide,and it recovers,tug it into the oil and it holds. With my slower ball speed and rev rate of between 280-300 rpm’s,I could slow hook the ball around the pattern.Because the Cruel Intent doesn’t reacted fast to the friction down lane.I could maintain my slower speed to the exit point through the breakpoint,and still get the Intent to make it’s heavy and long continuous move to the pins. On this 42’ blended house shot and lane surface,the Cruel Intent shined on this pattern because of the length of the pattern,and the blend.This helped allow me to control the backends.As long as the oil remained in the head area of the lane,the Cruel Intent could be used,but when the head oil went, the Primal Rage was the ball of choice. The carry for the Cruel Intent was exceptional on the fresh.I sent numerous messangers to kick out the ten pins.I even rolled out numerous four pins. The Cruel Intent is a ball the perfectly suits league bowlers with less revs and higher ball speed.The core and cover combination strength create a nice backend movement that’s helps them open up the lanes. MOTIV GIRL Angela Wilt : MOTIV Staff Memb http://www.motivbowling.com/products/balls/cruel-intent.htmler

CRUEL INTENT Had a chance to drill up 2 of these and the one thing that stands out is the ability for this piece to read the lane in the oil. The funny part of it is that its still quite angular in nature coming off the back of the pattern thus providing the needed traction in the oil and continuous strong motion off the back. This ball gives me what the 2 cruel does and more. Its certainly my go to ball on some of the heavier oil patterns and allows me to feel comfortable and stay aggressive on the fresh. This ball is a dominate force early and provides a great starting point for transition to the Primal Rage and Primal Scream for me. This ball is a monster in the oil and gives me room to the right because of its ability to store energy and recover on even the longest of patterns. Do not be afraid of its Hook potential as its certainly controllable and is by no means over reactive! Such a great compliment to the line and fits so well . Don’t miss out on this one! Rick Zakrajsek MOTIV STAFF-OHIO www.MOTIVBOWLING.COM

Ball Specs: Motiv Cruel Intent Pearl Reactive 4000 Grit Ball Specs: Asymmetric Core Layout 40 x 4-1/2 x 40 (no balance hole) Bowler Specs: Right Hand. PAP 4-3/4 Over 1/4 Up Rev Rate 300. Tilt 20. Rotation 50. Speed off hand 18 Review: The Motiv Cruel Intent is a combination of great parts. Motiv has put together the Sinister core and the Fusion shell creating a different animal than we have seen before. The Cruel Intent rolls earlier than the Primal Rage and is not as angular in the back end. I found the best time use this ball was when the Rage was a little too long and I needed an earlier read. The Intent keeps the pins very low and there seems to be a louder bang when the ball hits the pins. The Cruel Intent is a big hooking ball just under the Talon. Polishing the Intent lessens the total hook but maintains the same type of roll. This keeps the backend predictable, and on our house shot testing only slightly more angular in the back. I enjoy this ball equally either sanded or polished. On our fresh house shot I was deeper than my other videos and the ball read the oil very well and the carry was great. I also had the opportunity to throw this ball at the Hoinke tournament in Cincinnati, Ohio where I have to play in around 12-15 and the ball helped me score very well. Not only will this ball be a great piece for league, it will find a solid spot in a tournament arsenal. Motiv has made use of another great color combination and logo. Customer attention is drawn to the ball then when drilled, they find out how great the balls are. Summary: The Cruel Intent is a big hooking powerful ball from Motiv. Great color and logos Predictable and strong Handles oil easily Glenn PBA Member Motiv Staff Turbo Staff Video Link - http://youtu.be/xMdYnvpcK3c Sportshot64@comcast.net www.motivbowling.com

My Motiv Cruel Intent: Drilled with the pin in my ring finger and the CG kicked out The Cruel Intent shares the same cover the Fusion Pearl Reactive that can be found on the Primal Rage & Tribal. The core in the Intent is the sinister core which is found in the Cruel line of bowling balls. The cover comes out of the box at 4000 grit sanded. If you bowl in an older center or a center with high friction I would suggest using MOTIV Power Gel to get through the mids. Conditions I have used the Intent on: Yellow Brick Rd, Bourbon Street and various house/modified house shots. Where it fits in my bag: It's now the second most angular ball in my bag and fits under my Primal Rage when that is hooking too much. When I use it: There needs to be oil on the lane as this ball loves to chew it up and spit it out. Best reaction I have seen were on shot with a higher volume of oil. Get ready to #HookTheLane Bowler Specifications: Right Handed - Power Stroker Ball Speed – 15 mph Rev Rate 320 Positive Axis Point (PAP) 5 right ½ up Brian Hirsch Motiv Staff Member - Motivbowling.com Turbo staff Member - Turbogrips.com IBMA Member & Director – Bowlingmedia.org High 5 Staff Member - High5gear.com

Review: The Cruel Intent is the latest release from MOTIV Bowling. With dominating power and roll on heavy oil conditions, the Cruel Intent is the most angular and cleanest asymmetric ball that MOTIV has ever made. The Cruel Intent is built with the proven Sinister core that boost track flare that promotes nice transition in very low friction environments; all harness from the asymmetry that the Sinister core is. Surrounding this monster core is the well proven Fusion Pearl Reactive coverstock that has been on such great ball as the Primal Rage and Tribal. With this cover and core combination, the Cruel Intent is the most angular and continuous asymmetrical ball that MOTIV has ever made. Are you ready to Hook The World? INNER CORE Sinister COVERSTOCK Fusion Pearl Reactive FINISH 4000 Grit Sanded Comments: The Cruel Intent is another wonderful piece in my bag. This is a definite ball to start out with when I’m bowling in high volume conditions. The 2Cruel was my first piece I got when I signed with MOITV last year and that turned out to be a go to ball for me. The new Cruel Intent now gives me that added continuation I needed when the 2Cruel was just not enough. When the lanes dictate me to go inside, I found that this ball was nice because it would get down the lane on a smooth roll and would give me great continuation to kick out the corner pins. The Cruel Intent is by far one of the more better asymmetrical bowling balls I have ever thrown and will be a nice added piece in any bag of any style of bowler. I recommend the Cruel Intent for all bowlers and styles MOTIV Staff Player, John Robertson www.motivbowling.com http://www.youtube.com/watch?v=4M-vQxRB0k0

Cruel Intent Description: The Cruel Intent utilizes the same asymmetrical core as used on the 2 Cruel, the Sinister Core. It is now combined with the successful Fusion Pearl Coverstock as recently used on the Primal Rage and Tribal, but this time with a 4000 wet sanded finish. Reaction: For me the Cruel Intent is a stronger benchmark ball, I can’t say it’s a true benchmark ball because I think the ball is very strong and intended for heavier/longer patterns. However, once I polished the ball it became a ball that I have been able to use on multiple house patterns from start to finish! Even with the polished finish, because of the big core the Cruel Intent was able to blend the pattern the very wet/dry house patterns. The out of box finish has looked very good on the more intended heavier/longer patterns because it gave me a lot of controllable continuation. You can make this ball multi-dimensional depending on the surface adjustments! Comparison: Cruel Intent versus the 2 Cruel: The 2 Cruel required me to move my target a couple boards right as well as bring my breakpoint a board closer to the pocket. The 2 Cruel just doesn’t have the same amount of continuation and recovery that the Cruel Intent has. Comparison: Cruel Intent versus Primal Rage: The Primal Rage allowed me pretty much to keep a similar target, but the ball was much longer and brought the breakpoint about 4 boards further from the pocket and ended up still recovering. The Cruel Intent is more controllable downlane and does like to see more oil to show its full potential. If you have a Primal Rage, but have found it to be too much backend at times, polishing a Cruel Intent will be your solution, it will be a little earlier but much more controllable downlane! Video: You can see my video here, https://www.youtube.com/watch?v=Fc4MKxKQ864 Summary: Overall, this release allows me to play many different areas of the lane, I have had success getting straighter and playing deeper on the lane thus far. The biggest strength though is that it creates more downlane hook than typical high performance/heavy oil balls, which usually hook more in the front part of the lane. Since the box surface is a matte finish, the Cruel Intent also has the potential to be even longer and stronger by polishing or sanding it with a lower grit for even more overall hook! MOTIV Staff/Turbo Staff/Boom Apparel Staff Mike Magolan